Micro Sites

Marketers are also moving towards using micro sites, which is either a single web page or multiple web pages acting as a supplement of the main website. Micro sites are being used to provide information about one particular section of the website, or to provide details of, or promote, a particular event, product or range of products.  They are also being used to specially include a wide variety of keywords so that search engines will rank them higher.

As an example, a dealer in party goods might create a micro site to promote its range of Halloween products, in order to strengthen its branding, as well as to provide a greater range of keywords for inclusion in a search engine. Similarly, a car manufacturer may launch a new hybrid vehicle, and then create a micro site explaining the technology in order to assist the purchase decision. Typically, if a company has two or more distinct product lines or brand identities, marketers create a micro site for each distinct product line in order to focus the marketing campaign.

Take the example of a florist selling and delivering flowers online. The marketing director noticed that demand was typically generated from three separate categories of clients, all of whom had different needs. To make the process of placing orders easier for all three sets of customers, the director set up a separate micro site for each set of customers. Each micro site was tailored to the needs of the target set, presenting only the information they required, and allowing them to located what they needed easily and quickly.

Blogs

Annual Reports

Annual Reports were typically intended to simply provide a report of a company's activities in the previous year. Previously, annual reports would present only the financial statements of the company, along with footnotes and reports from the CEO, chairperson and auditors in as simple a format as possible with minimal...

Read More

Billboards

Billboards are mounted in areas with high traffic, or on highways where people did not have much else to do to pass time and ended up reading billboards instead. Traditionally, billboards only used to be a slogan and some graphics painted or printed on a canvas. Now, however, marketers are teaming up with graphic ...

Read More
Mobile Advertisements

More and more advertisements can be seen on modes of transportation, such as bicycles, buses, trains and motor cars. Because these channels are mobile, visibility can be increased by simply traveling to a new location. These advertisements are not limited to painting pictures or writing text. They have also started to include models ...

Read More
Micro Sites

Marketers are also moving towards using micro sites, which is either a single web page or multiple web pages acting as a supplement of the main website. Micro sites are being used to provide information about one particular section of the website, or to provide details of, or promote, a particular event, product or range of products. They are also being used to specially include ...

Read More
Blogs

Although “blog” advertising is still in its infancy, it is an option that is being seriously considered by companies. Although it is not a “graphic” medium, marketers are working hard with writers and designers to design attractive looking blogs and craft interesting blog content to make consumers notice their product and try it ...

Read More