Blogs


Although “blog” advertising is still in its infancy, it is an option that is being seriously considered by companies. Although it is not a “graphic” medium, marketers are working hard with writers and designers to design attractive looking blogs and craft interesting blog content to make consumers notice their product and try it. Marketers are increasingly beginning to realize that blogs are written by people who know how to influence opinions. Bloggers and blog readers are not just college students who have a great deal of spare time. Bloggers, as well as blog readers also include white collar workers, politicians, and people working for the media.

While rare, blog advertising has been used effectively to launch new products. A prominent rapper pitched a new album by first contacting bloggers and encouraging them to talk about it in their blog content. The fan-following of the blogs rushed to the stores to purchase the new album. The copy used a human voice, to connect with people. The tone and language used was friendly, and did not sound like “advertising” at all. In fact, the consumers were not even aware that the blog was actually an advertisement until much later – The ad sounded so much like authentic blog content.

There are not many instances of blogs being used for advertising, as this is a relatively new medium. Yet, blog ads may be considered as part of a marketing strategy for a new product, where generating interest is the key to success. They are not particularly suited to well-established products where interest needs to be maintained rather than generated.

Blogs

Annual Reports

Annual Reports were typically intended to simply provide a report of a company's activities in the previous year. Previously, annual reports would present only the financial statements of the company, along with footnotes and reports from the CEO, chairperson and auditors in as simple a format as possible with minimal...

Read More

Billboards

Billboards are mounted in areas with high traffic, or on highways where people did not have much else to do to pass time and ended up reading billboards instead. Traditionally, billboards only used to be a slogan and some graphics painted or printed on a canvas. Now, however, marketers are teaming up with graphic ...

Read More
Mobile Advertisements

More and more advertisements can be seen on modes of transportation, such as bicycles, buses, trains and motor cars. Because these channels are mobile, visibility can be increased by simply traveling to a new location. These advertisements are not limited to painting pictures or writing text. They have also started to include models ...

Read More
Micro Sites

Marketers are also moving towards using micro sites, which is either a single web page or multiple web pages acting as a supplement of the main website. Micro sites are being used to provide information about one particular section of the website, or to provide details of, or promote, a particular event, product or range of products. They are also being used to specially include ...

Read More
Blogs

Although “blog” advertising is still in its infancy, it is an option that is being seriously considered by companies. Although it is not a “graphic” medium, marketers are working hard with writers and designers to design attractive looking blogs and craft interesting blog content to make consumers notice their product and try it ...

Read More

Top Design firms for Corporate Designs

Find the best design agencies online from. You can also contact our consultants to find out which is the best suited for you!

Logo Design Pros
Request More Information
Logo Works
Request More Information
Logo Yes
Request More Information

Need any advice or want to find the best design agency?

Register Free & let us guide you in choosing the right creative agency!

Design Firms in your Region

Search design firms, creative agencies & design providers in your region:

USA
Design providers in California, New York... more

Canada
Design providers in Alberta, Ontario... more

UAE
Design providers in Dubai, Abu Dhabi... more

UK
Design providers in Scotland, Wales... more

Australia
Design providers in Queensland, Victoria

more

Newsletter

Free subscription to the best guide to designs online, creative agencies, graphic designing, web designs and.

Free Signup


Bookmark and Share
Copyright © 2008- Designscopia.com. All rights reserved.    Privacy Policy  |  Conditions of Use
twitter facebook youtube