Animated Banners (What is an Animated Banner?)

Placed with audience and traffic in mind, animated banners aim at retention of message. Usually designed with bling and flash, animated banners convey a message; though don’t really prompt you for anything. For example, you might see something blinking on your favorite bookstore’s website. That “blinking” tab is an animated banner which wants you to remember a specific message. Generally, it uses striking colors and conspicuous fonts, and limits the usage of word for maximum impact.

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