Promotional items refer to any items which may be used to promote a particular product. They prominently carry the brand name of the product and act as a constant reminder to consumers. Promotional items, however, are always different from, and possibly unrelated to, the product itself. For instance pharmaceutical companies provide doctors and hospitals with writing materials bearing the name of their products. Beverage and ice-cream manufacturers may supply their retailers with refrigerators and deep-freezers, or even wall-clocks or mugs, bearing the name and logo of the company or brand. As another example, tire manufacturers, banks and tour operators provide their valued customers with calendars at the beginning of each year, to serve as a reminder for the rest of the year.
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