The term “package” refers to the external container of the product, designed for storage and protection from external elements such as extreme temperatures, moisture or external shocks. Packages can be found in a variety of shapes and sizes, all designed to make the product easier to handle, use, reuse and dispense. Package design is also used as a key marketing tool, in order to present the product in the most visually appealing way to gain the attention of potential consumers. To assist in the purchase decision, packages provide additional information to the consumer, for instance, instructions for use or health and safety warnings.
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