Flyers (What is a Flyer?)

Flyers are the most ancient yet very effective to date form of direct advertisement. They are usually single paged leaflet, used by individuals and businesses to promote their products and services. It is a direct, free and mass marketing tool, which after the introduction of desktop publishing system, has become cost effective as well. Generally they are handed out on streets, but many post them at bulletin boards, cafes, campuses, etc. The content of a flyer can be anything, from humorous to RIP, and the mass coverage it gets make it productive for small-scale businesses and community communication as well.

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