Outdoor Media
All forms of advertisement that you see outside of your home comes under the broad
category of outdoor media or outdoor advertising. It reaches you when you are ‘on
the go’-public places, waiting areas, in transit and especially at certain commercial
locations (retail venues for example).
Outdoor media usually includes:
- Billboard-it is the conventional and predominant form of outdoor media. Although
the traditional format is still prevalent, digital billboards are by far superior
and effective.
- Street Furniture-telephone booths, bus shelters, mall kiosk, news racks, etc are
all examples of street furniture advertisement. It is most effectual in urban areas
and for communities.
- Transit advertising-also known as mobile advertising, transit advertising utilizes
all forms that move, like buses, taxis, truck side, etc. This form allows the message
to reach across millions without discrimination.
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Outdoor Media Design Products
The design is the reflection of your brand positioning. It plays a vital role in
building your brand or corporate persona. The most important design products for
building Outdoor Media are:
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