Corporate Identity

Corporate Identity is the image that customers, stakeholders and competitors associate with your business. It could be a symbol, color palette or words but it shouldn’t remind people of many things but your corporation. It is designed with a certain motive and is meant to facilitate business objectives. It essentially includes corporate design (logo, etc), communication (e.g. advertising) and behavior (values and norms), and provides a unified look in all your correspondence, direct or indirect, to build trust and recognition. An example that manifests the importance of corporate identity is McDonald. With its ‘M’ and red and yellow color, they have succeeded to create an identity which everyone can relate to even when the brand name is not mentioned.

Corporate identities evolve with time and growth, but their direction and foundation should not waver in order to maintain your prospective’s trust and identification.

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Corporate Identity Design Products

The design is the reflection of your brand positioning. It plays a vital role in building your brand or corporate persona. The most important design products for building Corporate Identity are:

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