Mobile Advertisements

More and more advertisements can be seen on modes of transportation, such as bicycles, buses, trains and motor cars. Because these channels are mobile, visibility can be increased by simply traveling to a new location. These advertisements are not limited to painting pictures or writing text. They have also started to include models of containers or equipment to show passersby what the product looks like.  This mode of advertising actually turns out to be more effective, as people stop to give a second look.

Perhaps the most interesting form of mobile advertising is what is known as a “human billboard”, a term given to a person who “wears” an advertisement. This could mean wearing or holding a sign, but the term can also be applied to a person wearing advertisements on his or her clothes. Like the other forms of mobile advertising, human advertisements too have the advantage of spreading the reach of their message by traveling to a new location.

Human advertisements can be made more interesting by through innovative use of clothing. T-shirts have historically been used to promote television channels or programs, movies, or even presidential candidates. Now, however, a trend can be seen towards clothing with “moving pictures”, rather than static images. This technique was introduced by a mobile network operator a few years ago, but has not yet caught on due to the technology and costs involved. Another interesting trend is advertisement using temporary tattoos which can be washed off after the purpose is served.

Blogs

Annual Reports

Annual Reports were typically intended to simply provide a report of a company's activities in the previous year. Previously, annual reports would present only the financial statements of the company, along with footnotes and reports from the CEO, chairperson and auditors in as simple a format as possible with minimal...

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Billboards

Billboards are mounted in areas with high traffic, or on highways where people did not have much else to do to pass time and ended up reading billboards instead. Traditionally, billboards only used to be a slogan and some graphics painted or printed on a canvas. Now, however, marketers are teaming up with graphic ...

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Mobile Advertisements

More and more advertisements can be seen on modes of transportation, such as bicycles, buses, trains and motor cars. Because these channels are mobile, visibility can be increased by simply traveling to a new location. These advertisements are not limited to painting pictures or writing text. They have also started to include models ...

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Micro Sites

Marketers are also moving towards using micro sites, which is either a single web page or multiple web pages acting as a supplement of the main website. Micro sites are being used to provide information about one particular section of the website, or to provide details of, or promote, a particular event, product or range of products. They are also being used to specially include ...

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Blogs

Although “blog” advertising is still in its infancy, it is an option that is being seriously considered by companies. Although it is not a “graphic” medium, marketers are working hard with writers and designers to design attractive looking blogs and craft interesting blog content to make consumers notice their product and try it ...

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