The term “apparel” refers to items of clothing which are used to promote a particular brand. They may include a variety of items of clothing, but they are typically limited to t-shirts and sportswear. Apparel may be used to promote any product, service or brand. For instance, organizations may provide their employees with t-shirts, in the hope that they will carry the organization’s name outside. T-shirts may also be produced in support of people, such as political or presidential candidates. Sportswear typically carries the name of a particular sports good company. Now, however, they are increasingly being used to promote items unrelated to sports, such as television channels, beer brands or mobile network operators.
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