Advertisements in magazines are usually aligned with the concept of the magazine-for example, in a real estate magazine, you are likely to find advertisements about new construction projects. Also, they are the main source of revenue for the publication. What makes advertising in magazine lucrative to advertisers is the space that it provides to accommodate their content and illustrations, and also the vivid color schemes and eye-catching design you can incorporate along with your corporate identity. Also, as the content and advertising corporations usually belong to the same category, the target audience is accessible and exposure assures increase in revenue.