Point of sale displays (What is a Point of sale display?)

Specialized forms of promotional exhibit, Point-of-sale displays are usually placed near checkout counters or any other strategic point where prospects of grabbing attention are considerable. They serve variety of purposes: inform customers about new products and improvements in the existing ones, promote and introduce special offers on occasions and events, etc. Traditionally, POS are supplied by the manufactures and maintained by sales people employed by the producer. Generally they include shelf edging, display stands, posters, banners, etc. They use vivid colors and images closely related to the brand to maintain their corporate identity while promoting any specific product.

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