Websites (What is a Website?)

A website is a compilation of correlated web pages, and other digital assets that are addressed on an Internet Protocol-based network with a common domain name or IP address. Accessible via the Internet or a private local area network, a web site is hosted on at least one web server.

Companies realize the importance of presence online and therefore make an exclusive website with information about all that they’d like to share with their customers and others. It is a very effective marketing tool, and once you have a website, you can inform people about any innovation or introduction that you have undertaken. Not all websites are user-friendly and accessible; some need subscriptions to view their content.

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Television Advertising
A mobile phone manufacturer has teamed up with Hollywood to promote its range of mobile phones. While there are only a few players, the mobile phone industry is characterized by intense competition...
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Mobile Advertisements
Two young entrepreneurs have developed a new marketing idea: using vests with built in televisions and DVD players to create “moving picture” body advertisements. These entrepreneurs have already sold the concept to a media network, which has used the technology to successfully....
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Operating Manuals
Operating Manuals, also known as “user guides” or “user manuals”, are technical documents intending to assist users of a particular product, typically hardware, software or electronic items, such as calculators, televisions and mobile phones Manuals were traditionally available in printed format, such as the instruction...
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Annual Reports
An Annual Report provides an all-inclusive report on a company's activities in the previous year, and they are required by law for companies listed on a stock exchange. The basic purpose is to provide information to shareholders and other stakeholders regarding the company’s financial performance. To achieve this, the annual ...
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Mobile Advertisements
More and more advertisements can be seen on modes of transportation, such as bicycles, buses, trains and motor cars. Because these channels are mobile, visibility can be increased by simply traveling to a new location. These advertisements are not limited to painting pictures or writing text. They have also started to include models ...
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Micro Sites
Marketers are also moving towards using micro sites, which is either a single web page or multiple web pages acting as a supplement of the main website. Micro sites are being used to provide information about one particular section of the website, or to provide details of, or promote, a particular event, product or range of products. They are also being used to specially include ...
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